Car Industry

As Creative Director and Designer, my main mission was to completely transform the identity of all our main brands to build trust with the end customer. When I joined, none of the eight brands’ websites inspired confidence — not even among internal staff. Despite the company’s strong presence in Iceland, the digital experience was lagging. Over time, I led the coordination of multiple development agencies, the internal team, and freelancers, delivering a full rebranding that improved user trust and engagement. Post-relaunch, we saw exponential growth across key metrics — including online bookings, user engagement, and customer trust — although specific metrics cannot be disclosed due to contractual confidentiality.